I understand the value and the nature of the relationships between people and things.

 

My process allows me to work from the perspective of your current and future users, to discover how they will use new designs. At the end of the discovery you will have empirical evidence that validates and informs your idea.

 
 
 
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01. Customer insights

Gain a clear understanding of your situation from the perspective of current and potential customers.

  • Rapid ethnography
  • Customer context workshops
  • Generative workshops
  • Usability testing
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02. FUTURE PROOFING

Keep in front of emergent customer, market and technology trends to plan for future business scenarios.

  • Environmental scanning
  • Trend casting
  • Scenario concepts

 

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03. EXPERIENCE DESIGN

Insights formulated into vivid and structural visualizations of the users experience from start to finish.

  • Customer journey maps
  • Experience maps and models
  • Service design blueprints
 
 

Discovery/Exploration  |  Create & Evaluate  |  Implementation/Execution  |  Mentor & Monitor