I understand the importance of rapid idea generation & validation.

 

My process allows me to generate concepts, test and re-test rapidly. The approach is not about avoiding mistakes but rather to explore as many as possible mistakes and find the ideas with the most traction.

 
 
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01. rapid Idea generation

Generate ideas in rapid succession in order to explore as many avenues as possible.

  • Sketching/white-boarding
  • Generative workshops
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02. Concept generation

Turn the most salient ideas into actionable prototypes that emulate the desired experience.

  • User Interface design
  • Paper prototypes
  • Interactive prototypes
  • Service prototypes
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03. Concept validation

Validate concepts with your current and future users, concepts with the most traction are re-tested.

  • Usability workshops
  • Storyboarding
  • Service role-play
 
 

Discovery/Exploration  |  Create & Evaluate |  Implementation/Execution  |  Mentor & Monitor