A connected store of the future.
Standing out in fashion retail is challenging, it’s an overcrowded and fiercely competitive market. ALDO & Kinetic Cafe partnered to execute a huge digital transformation initiative that included ALDO’s mobile and connected store experience.
I was part of a large collaborative design team that lead this initiative from the Kinetic Cafe side. The work conducted over the span of 18 months saw the successful launch of ALDO’s iOS application and the launch of two connected store touch-points in 23 stores across Canada and the United States and the foundation for the newly launched Kinetic Commerce platform.